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Home / Cost of a lost customer / Restaurants

What a lost customer costs you: Restaurants

Every table that books somewhere else is revenue you never see walk out. Pick a likely scenario or enter your own numbers.

Calculator forRestaurants

$

$ ?walked out the door
0customers lost in a year
$0in first-visit revenue that went elsewhere
$0in value you would win back with better service

These numbers are your estimates. The audit replaces them with measured ones, from real calls and visits to your business.

Schedule our first conversationFree, 30 minutes, no obligation.

Your likely scenarios, side by side

Each one uses your own numbers for the rest. Ranked by what it costs you in a year.

Where to start

  1. Call your own business at your busiest hour. Note how long it takes for a person to answer, and how it feels.
  2. Write down what a first-time customer or client sees and hears in their first thirty seconds.
  3. Take your last ten new customers or clients and count how many you contacted again.

Want a second set of eyes on it? Book a free first conversation.

See your scenarios side by side

Add your email to see what each likely scenario costs you, ranked, plus how your guess compares and where to start.

Your email and numbers come to me, and I may follow up. I never sell or share them. Privacy Policy

Starting numbers are examples to change, not benchmarks, and they show revenue, not profit. Replacing a lost customer takes advertising and time. I’d rather help you never get into that position.

What to do with the number

Keeping them costs less than finding them

Most of this value is lost in small moments: the call that rings out, the cold greeting, the follow-up that never happens. Those are fixable, and that’s what I coach.

See the First Impression Audit

Next step

Start with a short conversation

Tell me what you’re trying to accomplish and where you feel you’re falling short. If you aren’t sure yet, that’s a fine place to start. The first conversation is about 30 minutes, it’s free, and I’ll tell you honestly whether I can help.

Henry Hirsch